Clarity in my purpose. Clarity in vision. Clarity in focus. Clarity in my personal and business goals. Clarity in my business offering, why it mattered, and how it could help. “Clarity-lacking”, if there is such a word, was lacking all around. What I discovered is clarity cannot be brought from the outside in. Clarity cannot be bought with any software solutions, courses or programs. Clarity can only come from within and with the right guidance, framework, processes and methods.

After I uncovered one of the biggest stumbling blocks in my business, I realised my inherent perfectionism, my number one business kryptonite, all along was being fuelled by the lack of my clarity. With the lack of clarity, comes the lack of direction. When I discovered this, I began to attract other women who were also struggling with these same challenges.

The lack in clarity with their business vision and proposition, just moved them further and further away from why they started their business in the first place. They simply just were not aware of it. They too were stuck inside their own frames and couldn’t see their own pictures. All they were aware of was frustration with the monster they have created and their inability to compellingly identify and express their value in a way which will elicit a yes from their potential clients. They were left with the nagging voice of the “I’m not good enough-monster” as the dominant voice in their heads.