2014-11-09 07.35.11

Who am I and How I can Help


I’m a self-starter and strive for excellence. I didn't inherit millions, I didn't win the lottery, I just learnt early on in life having an education and working hard for someone else wasn't the answer of living the life I had pictured.

Throughout my younger years I strove to be all things perfect and in fact wore the title as a “badge of honour”. This approach created the foundation of what mattered to me most and how I developed my virtues accordingly in my life and how I conducted myself professionally.

In striving to be all things ‘perfect’...a mother, a wife, a sister, a friend, a business owner, I felt I wasn’t doing any of them well at all…even though I had been enjoying a very successful career within the hospitality and corporate events industry for over two decades, none of it mattered because it all came at a huge cost and had an impact on how I started seeing myself and how I built my business.

Having always had an entrepreneurial spirit, I could come up with a million ideas.  I would dream about what could be, which kind of people I would employ, how I would lead my team, new services I would offer, new ways of thinking about things and how having something I could make my own without having to ask for permission, were all aspirations which became an obsession to conquer. 

An obsession to build an empire, with business which spreads across the globe, even though I had no idea where to start.  I bought into the often-used phrase of ‘winging it’ or ‘fake it until you make it’, because I knew I would grow with my business and figure it out along the way.  Until I didn’t. Having a business isn’t like having a manual where you can just simply flip over to the next page where you find the instant fix…

…I found out the hard way.

A business has multiple complex layers.  It’s like playing a game of Russian roulette at times.

In year 8 of my business almost everything started crumbling around me and I started questioning everything, because all I really created with my business was another job, not an empire.  You can say, "the bullet hit me between the eyes'“, and I hit burnout.  One thing though stood out for me...What got me to this point, wasn't going to get me to where I wanted to go.  I just didn't know where 'there' was anymore.

In 2018 my life changed dramatically when I became a 'mama'.  This amazing blessing forced me to change perspective in what worked and what didn't. This opened my mind to a very different approach for the future of my life, my business and as an entrepreneur. This approach is how I gained control, realized resilience and forced me to start looking at where I was and where I wanted to go.

I realized there are certain fundamental shifts one must make to break through the proverbial ‘glass-ceiling’.  I discovered the 5 steps to success in entrepreneurial life. The only 5 steps that really matters.  When I realized how to put my big girl pants on and started implementing some of these steps in how to rebuild robust business processes, a business I could finally be proud of, everything started to transform.

Sometimes it’s actually not wise to wait to get the help you really need. There are just too many things you don’t know what you don’t know.

This is what motivates me to share my discovery and why I do what I do and how I can help you.

Welcome to my world and for taking the first step towards liberation.


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Some Random Facts About Me…


I’ve been a start up…
I’ve been the business owner employing people…
I also traded my time for money and at best, for a mediocre existence…
I know what it’s like to run the endless hampster wheel with no end in sight…
I’ve been the business with a model that is horribly vulnerable and unpredictable since it totally relied on my input…
Been there! Done it!


Apart form being ‘Joan of Arc’ for every winged creature, stray kitten or rescue puppy…
My happy place in the African Bush.


I am martial arts trained, play the piano and love exploring the outdoors with my best friend and hubby on our mountain bikes.
Now, I have a secret love affair with our family’s CEO...My 4-year old daughter (I guess this is no longer a secret).

What Other People Say...

Lana Radley

Freelancer in Corporate Events | South Africa

"I’ve worked with Elouise to uncover what was holding me back and to gain self-confidence and clarity on some personal and professional growth goals. She helped me gain insight on what my kryptonite is and some fundamental steps and implementations I needed to take if I wanted to achieve significant change.

What I appreciated is that she allowed me to explore and find my own answers rather than her telling me what to do or directing me with her agenda. Her coaching technique is explorative with a genuine interest in delivering results.

Before, I have been somewhat hesitant in embarking on a coaching journey as I considered myself as not the ‘type’ to part-take in a group environment, especially when it came to personal and professional aspects of my life. What I learnt the most from this experience was that there is ALWAYS a place to grow. Embrace change because life is too short not to do what you love and what makes you happy. I learnt that it is ok for you to set your goals in such a way that you can reach it and allow you to celebrate each milestone along the way.

The time spent has given me a breakthrough and I have started taking the necessary steps towards my future with more self-confidence and clarity."

Stella Ekgobulu

Business Owner and Entrepreneur
– Switzerland

“I am now more disciplined in maintaining 5 key habits daily, which was my target and a consequence of this is, now I have been able to develop my business brochure and actively now market my business at networking events. Change may be difficult, but it is possible. Elouise’s approach has allowed me to discover that my answers are within me.”

Larna Jackson

Business Owner and Entrepreneur in Corporate Events – South Africa

“The sessions showed me how and why I need to be intentional about my life. Without a plan, very little growth will happen. The weeks, years fly past and having a plan to learn, grow and develop will ensure you achieve maximum results. The sessions were extremely valuable. Being aware of my strengths, weaknesses, and opportunities, combined with tools to motivate myself, will enhance my ability to make the best of every situation. Most importantly, Elouise showed me how to be intentional about my life.”

Tarryn Bentley-Gross

Entrepreneur and Freelancer in Corporate Events – South Africa

“This process has allowed me to open up and dig deep in finding areas not only I can improve on, but also highlighted the areas that I am already excelling in. Elouise has created a remarkable platform that allowed me to reach my full potential and continually grow throughout my entrepreneurial path.”

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