Who am I and How I can Help
I’M ELOUISE AND IT'S SO GREAT TO FINALLY MEET!
I’m a self-starter and strive for excellence. I didn't inherit millions, I didn't win the lottery, I just learnt early on in life having an education and working hard for someone else wasn't the answer of living the life I had pictured.
Throughout my younger years I strove to be all things perfect and in fact wore the title as a “badge of honour”. This approach created the foundation of what mattered to me most and how I developed my virtues accordingly in my life and how I conducted myself professionally.
In striving to be all things ‘perfect’...a mother, a wife, a sister, a friend, a business owner, I felt I wasn’t doing any of them well at all…even though I had been enjoying a very successful career within the hospitality and corporate events industry for over two decades, none of it mattered because it all came at a huge cost and had an impact on how I started seeing myself and how I built my business.
Having always had an entrepreneurial spirit, I could come up with a million ideas. I would dream about what could be, which kind of people I would employ, how I would lead my team, new services I would offer, new ways of thinking about things and how having something I could make my own without having to ask for permission, were all aspirations which became an obsession to conquer.
An obsession to build an empire, with business which spreads across the globe, even though I had no idea where to start. I bought into the often-used phrase of ‘winging it’ or ‘fake it until you make it’, because I knew I would grow with my business and figure it out along the way. Until I didn’t. Having a business isn’t like having a manual where you can just simply flip over to the next page where you find the instant fix…
…I found out the hard way.
A business has multiple complex layers. It’s like playing a game of Russian roulette at times.
In year 8 of my business almost everything started crumbling around me and I started questioning everything, because all I really created with my business was another job, not an empire. You can say, "the bullet hit me between the eyes'“, and I hit burnout. One thing though stood out for me...What got me to this point, wasn't going to get me to where I wanted to go. I just didn't know where 'there' was anymore.
In 2018 my life changed dramatically when I became a 'mama'. This amazing blessing forced me to change perspective in what worked and what didn't. This opened my mind to a very different approach for the future of my life, my business and as an entrepreneur. This approach is how I gained control, realized resilience and forced me to start looking at where I was and where I wanted to go.
I realized there are certain fundamental shifts one must make to break through the proverbial ‘glass-ceiling’. I discovered the 5 steps to success in entrepreneurial life. The only 5 steps that really matters. When I realized how to put my big girl pants on and started implementing some of these steps in how to rebuild robust business processes, a business I could finally be proud of, everything started to transform.
Sometimes it’s actually not wise to wait to get the help you really need. There are just too many things you don’t know what you don’t know.
This is what motivates me to share my discovery and why I do what I do and how I can help you.
Welcome to my world and for taking the first step towards liberation.
Some Random Facts About Me…
I’ve been a start up…
I’ve been the business owner employing people…
I also traded my time for money and at best, for a mediocre existence…
I know what it’s like to run the endless hampster wheel with no end in sight…
I’ve been the business with a model that is horribly vulnerable and unpredictable since it totally relied on my input…
Been there! Done it!
Apart form being ‘Joan of Arc’ for every winged creature, stray kitten or rescue puppy…
My happy place in the African Bush.
I am martial arts trained, play the piano and love exploring the outdoors with my best friend and hubby on our mountain bikes.
Now, I have a secret love affair with our family’s CEO...My 4-year old daughter (I guess this is no longer a secret).